I recently conducted a GYAN session on crowd funding for non-profits in Dehradoon where I shared my experiences of raising money through crowd funding for a range of projects. These projects included raising money for a school to raising money for rehabilitation work in Uttarakhand. I shared how one can create a projects on crowd funding websites and how one can then go about raising awareness about the same.
As I sat there answering questions about crowd funding I realised that most of the questions were around communication and not so much about raising money on the internet. I feel NGOs do a fairly good job of raising money and very soon they will figure out how to do it through the internet. My worry is that even after so much capacity building in the field of communications NGOs seems to have very little idea of what to communicate and how to communicate. On top of it the array of tools available also confuses them. Half of the questions that were asked to me were about what is a blog and how to open a blog and what are the benefits of having a blog. And then there is facebook. NGOs are still unsure about how to create a facebook page and whether they need facebook or not.
The other problem is that no one wants to write. Everyone wants to find someone else to do their job. Unless people who work in NGOs start writing themselves and share what is happening in their work the problem of communicating with the wider world is not going to be over in the near future.
I guess the need is to do more and more communications workshops with small NGOs and get their staff and founders used to the idea of writing and sharing. The world has changed tremendously in the last few years and days of sending printed stuff are over. All of us have to create and share and over the internet. That is the only way forward.